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Social Media for Pagans: Pull Strategy March 6, 2012

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How to draw traffic to your sites, through using Social Media. Using a Pull strategy by using quality content.

Charter Memberships in Witch School, What do they mean? March 2, 2009

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Witch School began with exactly two classes, on September 4th, 2001. The First Degree Course and The Five Mystic Secrets. We began as a subscription site, with a large free basic membership area, and a more private supporting area. Shortly thereafter we started Charter also known as Lifetime Memberships. The concept was that if we had 10,000 lifetime memberships, we could build this site without taking big loans or risk venture capitalists taking it away. If we could convince ten thousand people to back us, we would be able to build a world-class site. In exchange, they would get unlimited access to the site for as long as the site exists. Our goal is simply a lifetime, we want it to last a lifetime, and then some.

The reason ten thousand was chosen was that it was a big round number, but also that it was a number that the UN says is the minimum number of people to create a cultural change that has a chance of being generational. So ten thousand offered a clean number, and it would have been enough to totally fund the construction of the Witch School site. So it began at $29.99, and then raised to $99.99, where it has remained.

The agreement, which makes our Charter Lifetime Members stakeholders in Witch School’s Future, was that they would give us the payment and we would provide access to classes and all major services we offered from the site. That a large portion of the membership money is focused on building the site and creating a project that would last a lifetime. This was our promise, and one that has continued now for over 7 years. It is one we plan to honor for all the time we promised, a true lifetime.

Now on March 2nd, 2009 we are beginning to see the truth of the promise. We are here and providing over 100 classes, and adding classes all the time. We will soon be launching WitchSchoolEurope.com and WitchSchool.Co.za, with Spanish, Canadian, and other language and regional based sites. We provide twenty five free courses, that help people learn, and 95% of our members never become more than basic members. We have Clubs, Guilds, and all types of interactions. Overall, the plan I laid out in 2001 succeeded, and now we have a global site that provides a anyone, anytime, anyplace, anywhere education in Wicca and Magick.

We have 9246 Lifetime members, gained over ninety-three months. That means we have only 754 total memberships left for sale. After that, we will discuss what future members will pay, and what way we will make services available for them. But for Charter Lifetime Members, that will never be a question. Because they believed and invested in education, they will benefit for the rest of their life. People have even bought them for children and infants. For me, this is something terrific and is definitely a responsibility on my part.

After we sell this, we will likely go to monthly, yearly and program based subscriptions for future members. We may have a form of lifetime membership, but they will not have the same unlimited access. Simply put, we are rewarding those who believed when they had no reason, and now we need to run for the long term. That means less investment and more operating expenses. So we can do upgrades from our income, and keep us operating as the public educator of Wicca.

We do have one more major upgrade we planned as part of the original Charter Plan and that is International Languages. We are moving quickly, and we will have these begun by April 1st, 2009. The income created by the sale of lifetimes will be used will be to help with this final upgrade.

In the years to come, as we continue to grow, and as we continue to become better teachers, it will be because at the dawn of the 21st Century, ten thousand people agreed to build Witch School for the future, for education, and for themselves. This is a great feeling.

Blessings
Ed Hubbard

For members: Go to http://www.witchschool.com/main.asp

Witch School and Pagan Leadership February 24, 2009

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Hi everyone,

Today, I am dealing with the concept of leadership within the Pagan community. In the Pagan movement today there is surprisingly small amount of real grass roots leadership. Of course, Paganism as a whole has very independent people, who live by a personal vision. Straightforward hierarchal leadership simply has limited appeal to a faith that believes each individual has a personal relationship with deity and act as their own priestess or priest.  Therefore, leadership is not granted or given by any form of central authority that is widely recognized. Instead leadership is earned and gained through actions and activities. Authority comes from respect of your peers and member so fhte community.

Witch School is in the education business and that makes us in the leadership creation business as well. Witch School and it’s predecessor, The Daily Spell has been focused on developing leaders, which includes Mentors and Clergy, on behalf of the Correllian Tradition and the community as a whole for the last decade. Further Witch School is working to develop leadership for the next century. It is important that we have quality leadership in order to meet the demands of our dynamic and growing community.

What is a leader?  For me, leadership is about taking effective action and improving the overall quality of life for a family, group, and/or a community. Leaders come in all shapes, sizes, colors, gender, and images. You cannot pigeonhole a leader by simply by their exterior, but by their internal character and qualities. Leaders simply have the guts to lead and the qualities that allow them to act.

The most basic ingredients of a leader is to have a guiding vision, passion and integrity.

A guiding vision allows a leader to know where they are going, what they are to do to get there, and to have the strength to persist in the face of setbacks and even failures. They have the ability to communicate the vision and make clear the benefits of their vision. They know that they can make a difference, and that difference is summed up in their personal guiding vision.

Passion is a love of what you do and love of doing it. You need passion for the people who you are leading and for whom the people who will receive the benefits of success. Passion is communicating hope and inspiration to people and having them believe and act on the guiding vision. Without passion, there is no hope, no inspiration and no vision.

Integrity is the one quality of leadership that is less learned but more of a byproduct. It represents a consistent behavior between the guiding vision and the actions of the leader. They must walk their talk, and show through actions that they believe what they are saying. Integrity is what creates trust.

Integrity requires self-knowledge, candor and maturity. All of this requires honesty of thought and actions, a steadfast devotion to core principles, and a fundamental soundness as a whole.

The traits are not inborn but are qualities that are learned and acquired. Very few people are born leaders, and the vast majority of leaders are self-made. In this way leadership is about personal transformation, and it is about what is in a person’s heart and soul.

Witch School with its core principle of offering an anyone, anyplace, anywhere, anytime education, seeks to thread these principles through out our system. It is only by strictly adhering to this guiding vision have we succeeded so far. It is our hope that by teaching and acting according to our guiding vision of a better world that we will generate a new generation of leadership. Witch School expects its members to become part of the leadership that guides the Pagan community in the 21st century.

I part 2, I will discuss the way Witch School has programs to generate leadership and how it is transforming the community.

Blessings
Ed Hubbard

The Last Week: Stimulus, Food, and Salem February 5, 2009

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Hi everyone,

Can I say that I am surprised at the speed in which society is now moving? No, I am not surprised. I would be lying at some level as we always have known that this speed up was coming. The Wiccan faith has known this, as has the larger Pagan Movement, and even the New Age Community has spoken hard and long on this. So to say it was unexpected would be unfair, and one that shows we have not paid attention. That is something that has been part of my life, the waiting for this moment. The quickening of my own life, and others around me, and it has begun in earnest.

So I guess I find it surprising at the reaction I am getting about the three lines of communication I have had over the last few weeks. The first is the Salem Project, the second the need for a food ministry, and third, the $5. Pagan Stimulus Plan. They have been ideas in which real world consequences occur from our choices or lack of choices. In this case, We are a web of people tied together by gossamer strings. What those strings are made of is yet to be seen.

Here is what I am getting echoed back, and in direct conversation. Salem is a exciting possibility, something both needed and wanted, but a high level risk with potential costly downside. To answer this, a business plan is being created with a cash flow projection for the project, to explore it further.

The Food Ministry concept has struck a deep chord, and people are responding that the need is there. They desire to serve, to help, to prepare, is all there. So this is now a question of organization, and gaining a minimal level of structured activity that can allow us to follow to success. The need for something that Mother Earth should provide, and show a strong reason to everyone why we need to protect our living world. Food is essential and a lot of people are asking what is next, and next is organization. That is something to be explored and possibly established with the help of the Witch School Volunteer Guild.

The $5. Stimulus plan was a conceptual piece. So the response has been could this work, could this get jobs, and I answered them in theory that yes this will work. Now people are changing and asking me how it would work, and I have laid out that as well. The response has changed again, how and when do we get this to work? Let me say, I want to hear a few more opinions, but this will be implemented at Rossville in the next few days as a model. We will be developing this concept, and if you want to help me build this plan, email me.

Well that is a wrap up today. Big things are just around the corner.

Blessings
Ed